Writing ad copy is still fun

Although I used to work at billboard scale, little things for friends are more satisfying. Kash and Carlotta (Partners in Sweetness) were looking for something to write on the little plaque they were permitted to brand in front of their Niagara On The Lake gelato store.
sweet-seat
Today Kash sent a photo. My little contribution sits between two star employees on the brand new bench. The plaque says, “Life is sweet. Have a seat”.
If you visit NOTL, do yourself a favour. Il Gelato di Carlotta. Here they are on Facebook.