Here’s a great blog, illustrating that some people really can’t judge a book by its cover. The customer/reviewer gives one star and this comment:
“I see that there is an apple on the front so I think —- cookbook!….Then no apples or recipes. Only things that are not true about the world around us.”
The art director for the cover must have thought it very clever to create an apple that is an orange inside. Nope. “Too clever is dumb,” says the old German proverb.
Clients pay big bucks for commercial photographers, food stylists and retouch artists, all to get mouth-watering shots that are absolutely perfect. Our reviewer didn’t even notice that the apple had something odd about it.