!ndigo bangs wifi users

I never did get past the annoying, persistent demand that I sign up for spam from !ndigo Books, just to use the wifi in the book store’s embedded Starbux. Strikes me as pretty pathetic, but I have never been a fan of the gift-shop-knick-knack-bookstore anyway. Just one more reason to avoid the place.
BTW, “bang” is what coders call an exclamation mark. !ndigo may spell its name with a bang but looks like it will end with a whimper. Bookstores are struggling to survive but bully marketing isn’t going to help.