Spacing/kerning problems on Beach Hill


Someone has already had fun with the new sign on the condo-to-be sales office at Woodbine and Gerrard. The message on the adjacent corner suggests that the culprit was not Blair the Crack Dealer.

I find the whole thing unfortunate. Not only has the extra bold/extra thin BEACHHILL lettering thing been done to death, the kerning is far too wide for my tastes. And why all caps? When you run “Beach” and “Hill” together like that, especially in all capital letters, you get that silly looking double H in the middle. Surely there should be a space between the words. Much nicer in upper and lower case, too. Beach Hill. See?

2 comments

  1. My thoughts exactly. One has to look to a fashion mag (in the ads) to see decent type these days.

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