Direct Energy was TERRIBLY trendy
Look what Piwik recorded about web visits to this site in the last couple of days. The spike was caused by visitors looking for info about Direct Energy’s bungled water heater fiasco.
Usually, my site gets 40 to 60 unique visitors a day (and lots of those are just search bots). The outrage at Direct Energy caused my item to draw triple that.
BTW, Piwik is free, open source analytics software that I use instead of Google analytics. Google has enough information, don’t you think?