June 2004 to March, 2012
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Clueless marketing names and slogans

This CD offers me no clue about what it goes with. The name and slogan are useless. Rummaging around, I found an “info” sheet. It offered this, in English and several other languages:

BEFORE YOU START INSTALLATION OR USE OF THIS PRODUCT:

  1. Do not make any connections to your SpeedTouch™ until you are instructed to do so.
  2. Insert the setup CD in your computer’s CD-ROM or DVD-ROM drive.

    • On MS Windows: The CD should autostart.

    • On Mac OS X: Double-click Menu in the window with the content of the CD.

  3. Carefully follow all the instructions.

OK, that’s all you get. Any idea what a SpeedTouch is? [Hint: It’s not a quick grope on the subway.]

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3 comments

1 Brian Hickey { 01.29.12 at 8:00 am }

SpeedTouch? Sounds like a catholic Charity to me.

2 Joni { 01.29.12 at 2:50 pm }

ADSL and ADSL2+ modems, residential gateways, wireless.

I look forward to your birthday photos…

3 Bill { 01.29.12 at 3:27 pm }

Hey, Joni. You musta cheated and peeked with Google. Anyway, wou’re right. It’s a modem.

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